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Digital Marketing is the process of promoting products, services, or brands through the internet and digital platforms to reach potential customers. It helps businesses connect with people, increase brand awareness, attract customers, and grow their sales online.

SCOPE OF DIGITAL MARKETING

Digital marketing has a wide scope because almost every business uses online platforms to promote its products and services. It offers many career opportunities and helps businesses reach a larger audience. Digital marketing has a bright future because most businesses are moving online. It provides many career opportunities, creative possibilities and business growth.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing-

1. Search Engine Optimisation

There are two types of SEO

a) ON page SEO

b) OFF page SEO