What is Digital Marketing
Digital Marketing is the process of promoting products, services, or brands through the internet and digital platforms to reach potential customers. It helps businesses connect with people, increase brand awareness, attract customers, and grow their sales online.
SCOPE OF DIGITAL MARKETING
Digital marketing has a wide scope because almost every business uses online platforms to promote its products and services. It offers many career opportunities and helps businesses reach a larger audience. Digital marketing has a bright future because most businesses are moving online. It provides many career opportunities, creative possibilities and business growth.
TECHNIQUES OF DIGITAL MARKETING
There are several techniques of digital marketing-
1. Search Engine Optimisation
There are two types of SEO
a) ON page SEO
b) OFF page SEO
Akshara Shajith
Akshara is an aspiring Digital Marketing Strategist based in Kannur, Kerala, with a passion for creativity, branding, and the ever-evolving digital world. As a fresher entering the digital marketing industry, she brings a fresh perspective, a curious mindset, and a strong enthusiasm for exploring innovative marketing strategies.She is passionate about helping brands build their online presence, connect with their target audience, and grow through meaningful digital experiences. With an interest in social media marketing, content creation, SEO, and brand strategy, Akshara is continuously learning and developing her skills to turn creative ideas into impactful digital solutions.